BIG DATA & HEALTHCARE ANALYTICS: A HIMSS EVENT

Big data and predictive analytics pull in smokers for lung screening

Chesapeake Regional Healthcare sought to motivate smokers to get screened and used cloud-based analytics and marketing technology to successfully target them.

 

Early detection is key in preventing severe problems associated with lung cancer. In fact, when using low-dose computed tomography imaging, more than 80 percent of lung cancers have a chance to be cured when detected at an early stage, according to Chesapeake Regional Healthcare, an American College of Radiology Designated Lung Cancer Screening Center.

Virginia-based Chesapeake Regional sought to motivate smokers and former smokers to "Get Off their Butts" and get screened with its Lung Cancer Screening Trigger Campaign, which they started in 2015.

By leveraging SaaS-based big data analytics and marketing technology ...

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